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Research Highlights

(I) Research Projects 

  • Research Grants Council (Faculty Development Scheme)

Project Team Members 
(from BHM)

Funding Year

Project Title and Details

Dr NG, Mei-lan Peggy 2020/21

Promoting Children’s Pro-environmental Behavior: A Multilevel Analysis

This is the first empirical study investigating children’s pro-environmental behaviour using a novel multilevel modelling approach. The results of this study could not only significantly contribute to existing literature regarding the association between children’s environmental attitude and their pro-environmentalism but also inform primary and secondary schools and government related bodies (e.g. Environmental Protection Department and Environmental Campaign Committee) on how children’s pro-environmental behaviour can be encouraged. 

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Dr LEE, Suet-mui Daisy 2020/21

Motivating Seasonal Influenza Vaccination among College Students: A Social Marketing Intervention Study

This project intends to deepen the understanding of the use of marketing principles and practices to address low seasonal influenza vaccination rates.  For Hong Kong with four months of winter influenza surge in a year, this research would help healthcare policy makers and health promotion practitioners in higher educational institutions to encourage influenza vaccination among university students. 

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Dr WONG, Wai-sum Phoebe 2020/21

Environmental Communications: Interplay Effects between Heterogeneous Goal-framed Messages on Recycling Behaviors

This study adopts an integrative approach offered by goal framing theory to investigate how different goal-framed messages influence recycling attitude and behaviour. By using a 2×2×2 between-subjects design, the interplay effects among different goal-framed messages will be investigated. This study would facilitate the development of environmental psychology and communications; its findings would also provide a theoretical basis and references for designing well-rounded public promotional campaigns for environmental protection.

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Dr WONG, Wai-sum Phoebe 2019/20

Is the Same Price Always Fair? Consumer Attitudes and Behavior towards Reporting Suspected Price-Fixing Activities in Hong Kong

This research seeks to find more effective ways to encourage consumers to report suspected price-fixing situations. The ultimate long-term objective of this study is to reduce price-fixing activities in Hong Kong, resulting in lower consumer prices and more choices for consumers. Also, there will be educational implications in relation to both secondary and tertiary education. In addition, we seek to stimulate a new line of consumer marketing research in relation to price-fixing.

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  • Quality Enhancement Support Scheme of Self-financing Post-secondary Education Fund

Project Team Members 
(from BHM)

Funding Year

Project Title and Details

Dr NG, Mei-lan Peggy 2021/22

Development of Virtual Reality (VR) Systems for Business and Tourism Education

This theme-based project aims to establish immersive VR systems with virtual and augmented reality simulations for all business and tourism students of SPEED and HKCC. The immersive VR systems create VR simulations which enable students to learn their academic subjects in more interactive ways.   

Dr WONG, Mei-chi Macy 2020/21

International Experiential Learning and Application: Global Work-integrated Education (Global-WIE) and idea Generation Laboratory (iG-Lab)

This project will establish the iG-Lab to provide on-campus workspaces. Overseas experiential learning including tours and internships, workshops on entrepreneurship training, and forums for enhancing students’ employability will also be provided. 

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(II) Research-Scholarly Performance Awards

Name

Award Year

Award and Research and Scholarly Interests

Dr NG, Mei-lan Peggy 2019/20

CPCE Dean’s Awards for Outstanding Research-Scholarly Performance

Dr Peggy Ng’s research interest lies mainly in education and youth behaviour.  In 2020, she got a grant from the Faculty Development Scheme (FDS) administered by the Research Grants Council (RGC) with the research topic of children’s pro-environmental behaviour.  

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Dr LAU, Yui-yip Joseph 2019/20

CPCE Awards for Outstanding Research-Scholarly Performance

Dr Joseph Lau has published more than 220 research papers in international journals and professional magazines, 10 book chapters and 2 books.  He has secured over HK$ 7 million in research grants.  His works have been published in high-rank journals. 

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