Research Highlights

Project Team Members 
(from BHM)

Funding Year

Project Title and Details

Dr WONG, Shun-mun Helen

(Principal Investigator)

Circular Supply Chain Management with Bayesian Information Updating, Government Policies and Strategic Alliance for Sustainability Commitment

Environmental sustainability is a crucial issue in today’s business. The purpose of this project is to advance the knowledge of circular supply chain management based on quantitative analyses. The findings will provide business firms with managerial insights into inventory ordering decisions with the consideration of various important issues. 

Dr XU, Bill Jing

(Principal Investigator)

Destination Competitiveness in a Post-COVID-19 World

This study seeks to enrich the destination competitiveness theory and knowledge. Practically this research can help advise the tourism industry and various stakeholders on revitalising their destinations. For example, it could help revitalise Hong Kong’s economy in which the tourism industry has long been its pillar industry but has come to almost a standstill now. The significance of the problem makes it so urgent for this project to provide needed guidance for revitalising the tourism industry and destination competitiveness in a post-COVID-19 world.

Dr YUEN, Simon Sheung-man

(Principal Investigator)

Creating Zero Medicine Wastage and Sustainable Healthcare Supply Chain: A Closer Cooperation between Private Clinics and Pharmaceutical Companies

A cost-effective, integrated and sustainable health care supply chain is our ultimate goal to protect local and global citizens. This study will identify the factors determining the cooperation among private clinics, pharmaceutical companies and logistics service providers in Hong Kong; it will also develop a new framework for buyer-supplier cooperation and adaptation.

Dr NG, Mei-lan Peggy

(Principal Investigator) 

Promoting Children’s Pro-environmental Behavior: A Multilevel Analysis

This is the first empirical study investigating children’s pro-environmental behaviour using a novel multilevel modelling approach. The results of this study could not only significantly contribute to existing literature regarding the association between children’s environmental attitude and their pro-environmentalism but also inform primary and secondary schools and government related bodies (e.g. Environmental Protection Department and Environmental Campaign Committee) on how children’s pro-environmental behaviour can be encouraged. 

Dr LEE, Suet-mui Daisy

(Principal Investigator)

Motivating Seasonal Influenza Vaccination among College Students: A Social Marketing Intervention Study

This project intends to deepen the understanding of the use of marketing principles and practices to address low seasonal influenza vaccination rates.  For Hong Kong with four months of winter influenza surge in a year, this research would help healthcare policy makers and health promotion practitioners in higher educational institutions to encourage influenza vaccination among university students. 

Dr WONG, Wai-sum Phoebe

(Principal Investigator)

Environmental Communications: Interplay Effects between Heterogeneous Goal-framed Messages on Recycling Behaviors

This study adopts an integrative approach offered by goal framing theory to investigate how different goal-framed messages influence recycling attitude and behaviour. By using a 2×2×2 between-subjects design, the interplay effects among different goal-framed messages will be investigated. This study would facilitate the development of environmental psychology and communications; its findings would also provide a theoretical basis and references for designing well-rounded public promotional campaigns for environmental protection.

Dr WONG, Wai-sum Phoebe

(Principal Investigator)

Is the Same Price Always Fair? Consumer Attitudes and Behavior towards Reporting Suspected Price-Fixing Activities in Hong Kong

This research seeks to find more effective ways to encourage consumers to report suspected price-fixing situations. The ultimate long-term objective of this study is to reduce price-fixing activities in Hong Kong, resulting in lower consumer prices and more choices for consumers. Also, there will be educational implications in relation to both secondary and tertiary education. In addition, we seek to stimulate a new line of consumer marketing research in relation to price-fixing.

Principal Investigator

Funding Year

Project Title and Details

Dr NG, Mei-lan Peggy

(Principal Investigator)

Research Directions and Applications of Artificial Intelligence (AI) in Smart Tourism in the Guangdong-Hong Kong-Macau Greater Bay Area (GBA)

Collaborating with experts in the tourism industry and renowned researchers from China (Southwestern University of Finance and Economics), Macau (Macao Institute for Tourism Studies, City University of Macau) and Hong Kong (The Education University of Hong Kong), this project enables local and overseas academic scholars, teachers, government officers and industry practitioners in the Guangdong-Hong Kong-Macau Greater Bay Area to exchange ideas on the latest developments and technologies applied in smart tourism through one conference and three seminars. 

Principal Investigator

Funding Year

Project Title and Details

Dr LEE, Suet-mui Daisy

(Principal Investigator)

Constructing A System of Interest for A Social Marketing Intervention to Nudge Plate Waste Reduction in Restaurants

Funded by the Public Policy Research Funding Scheme from the Policy Innovation and Co-ordination Office of the Government of the HKSAR, this study aims to explore the problem situation of plate waste using a social marketing perspective. Findings of the study will provide marketing guidelines to the catering premises and recommendations to policy makers to assist consumers to leave less uneaten food on plates, contributing to food waste reduction.

Project Team Members 
(from BHM)

Funding Year

Project Title and Details

Development of Virtual Reality (VR) Systems for Business and Tourism Education

This theme-based project aims to establish immersive VR systems with virtual and augmented reality simulations for all business and tourism students of SPEED and HKCC. The immersive VR systems create VR simulations which enable students to learn their academic subjects in more interactive ways.   

International Experiential Learning and Application: Global Work-integrated Education (Global-WIE) and idea Generation Laboratory (iG-Lab)

This project will establish the iG-Lab to provide on-campus workspaces. Overseas experiential learning including tours and internships, workshops on entrepreneurship training, and forums for enhancing students’ employability will also be provided. 

Name

Award Year

Award and Research and Scholarly Interests

CPCE Dean’s Awards for Outstanding Research-Scholarly Performance

Dr Peggy Ng’s research interest lies mainly in education and youth behaviour.  In 2020, she got a grant from the Faculty Development Scheme (FDS) administered by the Research Grants Council (RGC) with the research topic of children’s pro-environmental behaviour.  

> More

CPCE Awards for Outstanding Research-Scholarly Performance

Dr Joseph Lau has published more than 220 research papers in international journals and professional magazines, 10 book chapters and 2 books.  He has secured over HK$ 7 million in research grants.  His works have been published in high-rank journals. 

> More