Associate in Business (Marketing)

Navigation

What is this programme about?

Articulation rate nearly 95% in 2022
"Marketing Professional Series" covering various activities such as workshops, guest talks by experienced marketers, and service learning to enrich students' practical insights
Industry-sponsored competitions, mentorship and internship opportunities to enhance students' competitiveness for further studies and employment
Partial exemption from professional examinations granted by the Chartered Institute of Marketing and the Hong Kong Institute of Marketing

This programme will enable you to understand and apply theories and concepts of marketing and gain practical insights into the crucial contribution of marketing to business success.

^{HKCC Associate Degree/ Higher Diploma programmes are listed on the Qualifications Register (QR) of The Government of the Hong Kong Special Administrative Region (HKSAR); the qualification is recognised under the Qualifications Framework (QF) and is commensurate with Level 4 of the Generic Level Descriptors. For details of the QR and QF, please click here.}

Connect with us on IG

Chan Cheuk-yin

Graduate of

Graduate of Associate in Business (Marketing)

Current Status

Articulated into HKUST's Bachelor of Business Administration

Cheuk-yin felt that the programme he studied at PolyU HKCC was comprehensive in content and the knowledge taught was both interesting and practical, such as customer relations, advertising and promotion, and market research, which were all his favourite subjects. The programme also arranged group projects for students to simulate creating promotional campaigns for well-known companies and brands, allowing them to put theory and knowledge into practice.

In addition, the College regularly organised lectures and workshops on further studies, employment, and interview skills to help students plan their careers ahead. Cheuk-yin said the College provided students with a good learning environment and facilities, allowing him to concentrate on his studies and strive for good grades.

He hopes to graduate from HKUST with excellent grades and join the business world to fulfil his ambitions.

CHAN Kat-choi, Keith

Graduate of

Graduate of Associate in Business (Marketing)

Current Status

Articulated into PolyU’s Bachelor of Business Administration (Hons) in Marketing

Keith chose HKCC’s Associate in Business (Marketing), hoping that he could acquire basic business knowledge and learn its practical applications, so that he could prepare himself well for further studies and career development in the business sector.

“The Associate in Business (Marketing) programme was comprehensive; it covered advertising and promotion, customer relationship management, and marketing research, etc. Lecturers encouraged me and my classmates to take part in an open advertising and promotion competition so as to apply our knowledge and to understand more about the performance level of contestants from other institutions.”

Keith also participated in the mentorship programme of HKCC which gave him invaluable opportunities to learn from business professionals and establish a social network for future career development.

CHAN Nathan

Graduate of

Graduate of Associate in Business (Marketing)

Current Status

Articulated into HKUST's Bachelor of Business Administration

During his studies, Nathan participated in the Student Ambassador Programme, through which he made friends with a group of enthusiastic and aspiring seniors. Besides, he took part in a mock competition arranged by a subject. At first, he treated the competition merely as an assignment, but he and his teammates gradually worked hard and supported each other throughout the process, from product design to advertising, so as to achieve their common goal.

"Most important of all, HKCC lecturers offered us guidance on issues regarding our studies, subject selection and future, and even problems we encountered during the competition. They spared no effort in helping us find a way out and overcome the thought of giving up time after time. Their patient guidance made me who I am today."

LEE Hong-yin

Graduate of

Graduate of Associate in Business (Marketing)

Current Status

Articulated into HKUST's Bachelor of Business Administration

Hong-yin actively participated in HKCC's co-curricular activities, the most memorable one being that of writing an advertising proposal for a chosen brand for the POAD 360 Creative Campaign Competition. To do their proposal, Hong-yin and his teammates visited the salespersons of the brand's shop to understand the brand's image and interviewed consumers to learn about their thoughts – efforts which eventually won them the Gold Award. Hong-yin believed that this kind of competitions enabled him to apply knowledge learned and understand the business environment of the real world.

SO Pui-yu, Janice

Graduate of

Graduate of Associate in Business (Marketing)

Current Status

Articulated into HKUST's Bachelor of Business Administration

YAU Kit-fung

Graduate of

Graduate of Associate in Business (Marketing)

Current Status

Articulated into HKUST's Bachelor of Business Administration

With a strong interest in marketing, Kit-fung took the advice from his class teacher in secondary school to enrol in PolyU HKCC's Associate in Business (Marketing). He liked marketing because it allowed him to exercise his creativity, but since he did not study business in secondary school, he had to read business books to catch up.

"A lecturer encouraged me by saying that in life we were bound to run into numerous issues we had never encountered before, but invariably we would be able to cope. It inspired me deeply and made me a firm believer in hard work and the improvements it could bring. For example, I came from a Band 3 school; at HKCC, however, I felt I was no different from any other PolyU HKCC students, for we all saw going to university as our goal."

During his time at HKCC, Kit-fung participated in a competition to design advertisements for a company to promote the ESG concept (E for environment, S for social and G for governance), from which he learned that one had to be painstakingly meticulous when formulating advertising and promotion plans – even for a simple task such as designing a poster, attention to every detail is needed.

With his outstanding academic performance, Kit-fung was honoured on both the CPCE Dean's List and the PolyU HKCC Director's List. He was also awarded the PolyU HKCC Outstanding Student Award - Bronze Award. What's more, he received no less than nine bachelor's degree offers; eventually, he chose to study with HKUST.

Curriculum Structure⁺

You are required to take, in two years, 21-22 subjects in total, comprising 13-14 General Education Subjects and 8 Discipline-specific Subjects.

General Education Subjects

9 Compulsory Subjects

Language subjects

Academic English (Business) I OR English for Academic Studies (Business) I
Academic English (Business) II OR English for Academic Studies (Business) II
Chinese Communication for College Students (Cantonese Version) ^C OR Chinese Communication for College Students (Putonghua Version) ^C OR Elementary Chinese^{E & C ~}

Mathematics, IT and Critical Thinking subjects

Creative and Critical Thinking^{E & C}
Information Technology for Business
Mathematics and Statistics for College Students

Discipline-relevant General Education subjects

Introduction to Economics
Managing Organisations

Essential Components of General Education (Non-credit bearing)

Two e-modules:

Academic Integrity
National Education

^{~ Students who are non-Chinese speakers, or whose Chinese standards are at junior secondary level or below are required to take this subject.}

4-5 Elective Subjects^*# (from the following cluster areas)

Chinese History and Culture
Cultures, Organisations, Societies and Globalisation
Human Nature, Relations and Development
Language and Communication
Science, Technology and Environment

For the full list of more than 60 General Education subjects, please click here.

^{*Students with Level 3 or above in any one HKDSE subject (other than English) only need to take four General Education elective subjects.}

^{Medium of Instruction: Most subjects are taught in English, although due to their nature and objectives, some subjects are taught in Chinese. Language subjects are taught in the language in question.}

^{E & C English and Chinese}
^{C Chinese}

Discipline-specific Subjects

6 Compulsory Subjects

Advertising and Promotion
Consumer Behaviour
Customer Relationship Management
Financial Accounting
Introduction to Marketing
Marketing Research Fundamentals

2 Elective Subjects^# (from the following subject domains)

Accounting
Banking and Financial Services
China Business
Event Management
Finance and Economics
Hospitality
Human Resources
International Business
Logistics
Management and Organisations
Marketing
Service Management
Tourism

^{+For students admitted from 2022/23}
^{#Offering of individual elective subjects is subject to resources and quota availability.}

^{Medium of Instruction: Most subjects are taught in English, although due to their nature and objectives, some subjects are taught in Chinese. Language subjects are taught in the language in question.}

^{E & C English and Chinese}
^{C Chinese}

Intended Learning Outcomes

Upon successful completion of this programme, graduates will be able to achieve its intended learning outcomes. For details, please click here.

Articulation Track Record of Graduates

More than 120 local and overseas bachelor's degree programmes have admitted graduates from HKCC's Associate Degree Scheme in Business. For the articulation track record of graduates, please click here.

Career Prospects

Advertising, Promotion and Marketing Communications
Customer Services, Customer Relationship
Marketing and Business Development
Marketing and Sales / Telesales, Sales Administrators
Marketing Research
Public Relations
Retailing and Sales Promotion
Services and Event Marketing

Among the employed graduates of this programme in 2022, 100% found a job within 3 months after graduation.

^{Source: HKCC Graduate Survey 2022 (figures as of October 2022)}

Admission Score for this programme (2023/24 Cohort):

14.32 (Mean); 20 (Highest)

Click here to view admission score (2023/24 Cohort) for all programmes.

What is this programme about?

Why this programme?

Student and Alumni Stories

Chan Cheuk-yin

Graduate of

Graduate of Associate in Business (Marketing)

Current Status

Articulated into HKUST's Bachelor of Business Administration

He hopes to graduate from HKUST with excellent grades and join the business world to fulfil his ambitions.

CHAN Kat-choi, Keith

Graduate of

Graduate of Associate in Business (Marketing)

Current Status

Articulated into PolyU’s Bachelor of Business Administration (Hons) in Marketing

Keith also participated in the mentorship programme of HKCC which gave him invaluable opportunities to learn from business professionals and establish a social network for future career development.

CHAN Nathan

Graduate of

Graduate of Associate in Business (Marketing)

Current Status

Articulated into HKUST's Bachelor of Business Administration

LEE Hong-yin

Graduate of

Graduate of Associate in Business (Marketing)

Current Status

Articulated into HKUST's Bachelor of Business Administration

SO Pui-yu, Janice

Graduate of

Graduate of Associate in Business (Marketing)

Current Status

Articulated into HKUST's Bachelor of Business Administration

YAU Kit-fung

Graduate of

Graduate of Associate in Business (Marketing)

Current Status

Articulated into HKUST's Bachelor of Business Administration

What will I learn?

Curriculum Structure⁺

You are required to take, in two years, 21-22 subjects in total, comprising 13-14 General Education Subjects and 8 Discipline-specific Subjects.

General Education Subjects

9 Compulsory Subjects

Language subjects

Academic English (Business) I OR English for Academic Studies (Business) I
Academic English (Business) II OR English for Academic Studies (Business) II
Chinese Communication for College Students (Cantonese Version) ^C OR Chinese Communication for College Students (Putonghua Version) ^C OR Elementary Chinese^{E & C ~}

Mathematics, IT and Critical Thinking subjects

Creative and Critical Thinking^{E & C}
Information Technology for Business
Mathematics and Statistics for College Students

Discipline-relevant General Education subjects

Introduction to Economics
Managing Organisations

Essential Components of General Education (Non-credit bearing)

Two e-modules:

Academic Integrity
National Education

^{~ Students who are non-Chinese speakers, or whose Chinese standards are at junior secondary level or below are required to take this subject.}

4-5 Elective Subjects^*# (from the following cluster areas)

Chinese History and Culture
Cultures, Organisations, Societies and Globalisation
Human Nature, Relations and Development
Language and Communication
Science, Technology and Environment

For the full list of more than 60 General Education subjects, please click here.

Discipline-specific Subjects

6 Compulsory Subjects

Advertising and Promotion
Consumer Behaviour
Customer Relationship Management
Financial Accounting
Introduction to Marketing
Marketing Research Fundamentals

2 Elective Subjects^# (from the following subject domains)

Accounting
Banking and Financial Services
China Business
Event Management
Finance and Economics
Hospitality
Human Resources
International Business
Logistics
Management and Organisations
Marketing
Service Management
Tourism

^{E & C English and Chinese}
^{C Chinese}

Intended Learning Outcomes

Upon successful completion of this programme, graduates will be able to achieve its intended learning outcomes. For details, please click here.

Where will I go after HKCC?

Tuition Fee

Entrance Requirements

Admission Score