Professional Talk Series - Boosting Business amid Contemporary Trends
CPCE
Teaching & Learning
2024-11-22

On 22 November 2024, Ms Hyoyoung Lee, Director of Skullpig Hong Kong and K-Town Korean Food & Culture, delivered a Professional Talk on business development for business students. Ms Lee shared her experience of franchising and marketing Skullpig, a Korean yoga clothing brand, thereby illustrating how innovation and cultural relevance can foster success in today’s complex and competitive business landscape.