Managing Cultural Heritage Attractions

On 23 October 2025, PolyU CPCE’s Division of Business and Hospitality Management welcomed renowned scholar Prof. John Ap for an enlightening guest lecture titled “Preserving the Past, Inspiring the Future – Effective Management of Cultural Heritage Attractions”. During the session, Prof. Ap discussed the importance of balancing cultural heritage preservation with sustainable tourism development. He outlined strategies for conservation, community involvement, and innovative ways to enhance visitor engagement while maintaining authenticity. The lecture offered thoughtful perspectives on managing cultural heritage in today’s evolving tourism environment and inspired students to reimagine the future of heritage conservation.