Conference on Generative AI in Sustainable Marketing and Consumer Well-being
About the Conference
The Conference on Generative AI in Sustainable Marketing and Consumer Well-being is hosted by the Division of Business and Hospitality Management at the School of Professional Education and Executive Development (SPEED) of The Hong Kong Polytechnic University (PolyU). This conference aims to create a platform for academics, practitioners, and stakeholders to exchange insights on the revolutionary role of Generative AI in sustainable marketing. By balancing technological innovation with ethical considerations, the event seeks to advance research capabilities and promote consumer and social well-being in the AI era.
Key Information
| Theme | Generative AI in Sustainable Marketing and Consumer Well-Being: Promises, Challenges and Future Research Directions |
| Date | 18 August 2026 (Tuesday) |
| Time | 9:00 am – 5:30 pm |
| Venue | N203, 2/F, North Tower, PolyU West Kowloon Campus (9 Hoi Ting Road, Yau Ma Tei, Kowloon, Hong Kong) [Map] / Online via Zoom (online mode available only for keynote speeches) |
| Language | English |
| Abstract Submission Deadline | 15 July 2026 [Abstract Submission Link] |
| Conference Registration Deadline | 14 August 2026 [Conference Registration Link] |
| Acknowledgement | This conference is fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (Project No.: UGC/IIDS24/B03/25). |
Collaborating Organisations
PolyU BHM Division
Research Centre for Green Business (RCGB)
Sustainable Real Estate Research Center
Hong Kong Shue Yan University
Tung Wah College
CIM HK
ASMA