Call for Papers
Abstract Submission Deadline: 15 July 2026
Selected papers will receive feedback during the face-to-face paper development workshops at the conference and will be invited to submit to the special issue of the Australasian Marketing Journal (SJR Q1).
The goal of the paper development workshops is to help scholars enhance the quality and value of their manuscripts for possible submission to the conference's special issue call for papers in the Australasian Marketing Journal. The workshops will be facilitated by Prof Sharyn Rundle-Thiele, Prof Herman Tse, Prof Stephen Minas, Jeawon Kim (PhD), and Prof Carlos Flavián, with support from co-hosts where applicable. Authors of selected papers will present their papers to the facilitators, who will provide information about publishing and then offer face-to-face feedback and comments to the authors for improvement. Attendance at the paper development workshops should be in person.
Prospective participants are invited to submit their extended abstracts of fewer than 500 words via this link by 15 July 2026. Authors will be notified of the status of their submissions by 31 July 2026. Further details on registration and local arrangements will be provided in the acceptance letter.
The conference and paper development workshops are free for participants whose abstracts are accepted. Lunch and coffee refreshments will be available, allowing delegates to network with distinguished scholars and potential research partners. Participants must cover their own travel and accommodation expenses. For questions about the event, please contact the Organising Committee at AI_mkt_conf@cpce-polyu.edu.hk.
Important Dates
| 15 July 2026 | Abstract Submission Deadline |
| 31 July 2026 | Notification of Acceptance |
| 18 August 2026 | In-Person Presentations at the Paper Development Workshops |
| 30 November 2026 | Full Paper Submission to the AMJ Special Issue |
Workshop Options for Abstract Submission
Participants are required to indicate their preferred workshop in the abstract submission form. Please select the most relevant workshop for your extended abstract.
| Time | Parallel Workshops | Workshop Title | Facilitators and Co-hosts |
| 14:00 – 15:30 | Workshop 1 | Co-Create-Build-Engage Workshop (How to Apply Marketing for Impact) | Prof Sharyn Rundle-Thiele Co-host: Dr Daisy Lee |
| Workshop 2 | Paper Development and Publishing Workshop | Prof Herman Tse Co-host: Dr Edmund Wut | |
| Workshop 3 | Paper Development and Publishing Workshop | Prof Stephen Minas Jeawon Kim (PhD) | |
| Workshop 4 | Paper Development and Publishing Workshop | Prof Carlos Flavián Co-host: Dr Yanke Wang | |
| 15:30 – 15:45 | Tea Break | ||
| 15:45 – 17:15 | Workshop 5 | Paper Development and Publishing Workshop | Prof Sharyn Rundle-Thiele Co-host: Dr Daisy Lee |
| Workshop 6 | Paper Development and Publishing Workshop | Prof Herman Tse Co-host: Dr Edmund Wut | |
| Workshop 7 | Future Research Topic Ideation Training | Prof Stephen Minas Jeawon Kim (PhD) | |
| Workshop 8 | Paper Development and Publishing Workshop | Prof Carlos Flavián Co-host: Dr Yanke Wang | |
About the Journal
The Australasian Marketing Journal (AMJ) is the official journal of the Australian and New Zealand Marketing Academy (ANZMAC). It is an academic, international peer-reviewed journal for the dissemination of marketing research. It covers a variety of marketing issues of theoretical and practical relevance, with high readership across all stakeholders, including researchers at different career stages and with differing backgrounds, marketing practitioners, students, and policy makers. All content of the journal is subject to a double-blind review process, which is openly shared and swiftly upheld to support all authors. The journal is indexed in the Emerging Sources Citation Index, Scopus, and PsycINFO.
Call for Papers of AMJ Special Issue on Generative AI in Sustainable Marketing and Consumer Well-Being
Details of the call for papers are available in Special Issue on Generative AI in Sustainable Marketing and Consumer Well-Being.