1:30 – 2:00 pm

Lunch Refreshment and Networking

2:00 – 2:05 pm

Welcoming Remarks

Professor Ricky Y. K. CHAN

Professor and Associate Dean (Education)

College of Professional and Continuing Education

The Hong Kong Polytechnic University

2:05 – 2:10 pm

Photo-Taking Session

2:10 – 3:00 pm

Seminar Speech I

Mr Daniel SHEK

GenAI Specialist

AWS Solution Architecture Department

How Industry Leverages GenAI to Accelerate the Marketing Journey

(Focus Areas: Banking & Finance, Tourism & Hospitality, Retail, Food & Beverage)

3:00 – 3:50 pm

Seminar Speech II

Mr Keith LI

Co-founder and CEO, Allytic AI Limited

Chairman, Hong Kong Wireless Technology Industry Association (WTIA)

How GenAI Marketing Impacts Consumer Wellbeing

3:50 – 4:10 pm

4:10 – 5:00 pm

Seminar Speech III

Professor Eric TSUI

Senior Project Fellow

Educational Research Centre, The Hong Kong Polytechnic University

How GenAI Is Transforming Sustainable Marketing Research