Conference Programme
Date: 18 August 2026 (Tuesday)
Programme Rundown
| Time | Agenda | ||||||||||||||||||||||||||||||||||
| 09:00 – 09:15 | Registration and Reception | ||||||||||||||||||||||||||||||||||
| 09:15 – 09:20 | Welcoming Remarks Professor and Dean College of Professional and Continuing Education The Hong Kong Polytechnic University | ||||||||||||||||||||||||||||||||||
| 09:20 – 09:30 | Photo-Taking and Appreciation Presentation | ||||||||||||||||||||||||||||||||||
| 09:30 – 10:10 Keynote Speech I | Generative AI and the Future of Social Change: Opportunities, Risks, and Research Gaps for Social Marketing Practice Social Marketing @ Griffith, Griffith University, Australia | ||||||||||||||||||||||||||||||||||
| 10:10 – 10:50 Keynote Speech II | The Opportunity and Challenge of GenAI-Powered Phygital Service Experiences Monash Business School, Monash University, Australia | ||||||||||||||||||||||||||||||||||
| 10:50 – 11:00 | Q&A Session | ||||||||||||||||||||||||||||||||||
| 11:00 – 11:20 | Coffee Break | ||||||||||||||||||||||||||||||||||
| 11:20 – 12:00 Keynote Speech III | Explore Research Gaps and Emerging Research Directions in Consumer Insights University of Zaragoza, Spain | ||||||||||||||||||||||||||||||||||
| 12:00 – 12:40 Keynote Speech IV | AI, Ethics, and Climate Action: Bridging Legal, Research, and Practitioner Perspectives United Nations Climate Technology Centre and Network (CTCN) Peking University Former chair of United Nations CTCN Advisory Board and the UNFCCC Technology Executive Committee | ||||||||||||||||||||||||||||||||||
| 12:40 – 12:50 | Q&A Session | ||||||||||||||||||||||||||||||||||
| 13:00 – 14:00 | Lunch and Networking | ||||||||||||||||||||||||||||||||||
| 14:00 – 17:15 | Research Discussion Workshops All workshops are in-person only.
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| 17:15 – 17:30 | Closing Remark | ||||||||||||||||||||||||||||||||||