Speakers
The speakers below are arranged in alphabetical order of surname.
Conference Keynote Speakers
Prof Carlos FLAVIÁN
Professor of Marketing
University of Zaragoza
Topic: Explore Research Gaps and Emerging Research Directions in Consumer Insights
Biography
Carlos Flavián (Professor of Marketing, University of Zaragoza; Spain) leads the METODO Research Lab. His research primarily focuses on human-technology interactions, spanning from internet use to Industry 4.0 technologies like generative artificial intelligence, virtual reality, augmented reality, and service robots. In particular, he analyses users' perceptions, intentions, and actual behavior with new technologies, paying special attention to the lights and shadows of these interactions. Clarivate recognized him as a Highly Cited Researcher in 2023-24-25, and the Stanford University List ranked him as Spain's most impactful marketing author, placing him at 64th worldwide. He is Editor-in-Chief of the International Journal of Consumer Studies, has an h-index of 88, and has nearly 50,000 citations on Google Scholar.
Jeawon KIM (PhD)
Capacity Building and Network Engagement Specialist
United Nations Environment Programme, Climate Change Division, Climate Technology Centre and Network
Topic: AI, Ethics, and Climate Action: Bridging Legal, Research, and Practitioner Perspectives
Co-Delivered With: Prof Stephen MINAS
Biography
Current capacity building and network engagement specialist at the United Nations Environment Programme’s Climate Technology Centre and Network (CTCN), they work at the intersection of climate innovation, partnerships, and behavior change. Since 2022, she supported developing countries in strengthening climate technology ecosystems through collaborative, demand-driven approaches. She serve as a focal point to the UNFCCC’s #AI4ClimateAction initiative at CTC. Previously, she served as a postdoctoral research fellow at the National Institute of Green Technology (2020-2022), advancing research on climate technology and finance innovation. From 2016 to 2020, she worked as a research fellow in Social Marketing at Griffith University, applying behavioral science and marketing principles to drive societal change, with a focus on environmental action and sustainable development outcomes.
Prof Stephen MINAS
Professor of Law
Peking University, School of Transnational Law
Climate law and policy scholar, with recent work focusing on AI.
Former Chair, Climate Technology Centre and Network Advisory Board and UNFCCC Technology Executive Committee; recently a member of the team of the Cyprus Presidency of the Council of the EU for international climate negotiations.
Topic: AI, Ethics, and Climate Action: Bridging Legal, Research, and Practitioner Perspectives
Co-Delivered With: Jeawon Kim (PhD)
Biography
Dr Stephen Minas is a professor of law at Peking University School of Transnational Law at Peking University’s Shenzhen campus. Stephen works on climate law and policy, including in recent years a focus on AI.
Prof Sharyn RUNDLE-THIELE
Professor
Griffith University
Social Marketing @ Griffith
Topic: Generative AI and the Future of Social Change: Opportunities, Risks, and Research Gaps for Social Marketing Practice
Biography
Professor Sharyn Rundle-Thiele is an internationally recognised social marketing scholar and change scientist. She is a Professor at Griffith University. Sharyn founded Social Marketing @ Griffith, which today is a vibrant centre dedicated to research and developing behavioural change. Professor Rundle-Thiele’s research focuses on designing, implementing, and evaluating behaviour change interventions addressing complex social problems, including public health, environmental sustainability, and community safety. She has led numerous industry-funded and government-commissioned projects and has published extensively in leading international journals. Her work is characterised by rigorous mixed-method evaluation, participatory co-design, and a strong focus on generating policy and practical impact.
Prof Herman TSE
Professor
Department of Management
Monash Business School, Monash University, Australia
Topic: The Opportunity and Challenge of GenAI-Powered Phygital Service Experiences
Biography
Herman Tse is a Leadership and the former Director of the Early Career Academics (ECA) Network at Monash Business School. I earned my PhD from the University of Queensland and hold fellowships with several prestigious bodies, including the Senior Fellow of the UK Higher Education Academy, and Fellow of the Institute of Managers and Leaders, the Australian & New Zealand Academy of Management (ANZAM), and the US Center for Evidence-based Management. My research interests encompass multilevel approaches to leadership effectiveness, emotions in work relationships, and employee well-being.
Seminar Keynote Speakers
Mr Keith LI
Co-founder and CEO, Allytic AI Limited
Chairman, Hong Kong Wireless Technology Industry Association (WTIA)
Topic: How GenAI Marketing Impacts Consumer Wellbeing
Biography
Mr Li is the Chairman of the Hong Kong Wireless Technology Industry Association (WTIA). In addition to his professional pursuits, Mr Li has served as a part-time lecturer at various universities since 2014. Mr Li currently focuses on research and development of Generative AI, as well as corporate training and business transformation consulting.
Mr Daniel SHEK
GenAI Specialist
AWS Solution Architecture Department
Topic: How Industry Leverages GenAI to Accelerate the Marketing Journey
Biography
Daniel Shek is an AWS GenAI/AI ML Specialist based in Hong Kong with over 20 years of experience in solution architecture across Asia Pacific. He helps enterprise customers build turnkey AI/ML and Generative AI applications to boost efficiency, enhance customer experiences, and reduce costs. Daniel delivers AI/GenAI strategy across Financial Services, Telecommunications, Government, Education, and Healthcare. He holds 15 AWS certifications alongside top-level credentials from Azure, Google Cloud, and Alibaba Cloud, and an MBA from the University of Manchester.
Prof Eric TSUI
Senior Project Fellow
Educational Research Centre, The Hong Kong Polytechnic University
Topic: How GenAI Is Transforming Sustainable Marketing Research
Biography
Eric Tsui is former Associate Director of the Behaviour and Knowledge Engineering (BAKE) Research Centre and currently a Senior Project Fellow at the Educational Research Centre at The Hong Kong Polytechnic University. He is the coordinator of the Hong Kong MIKE award and a Vice President of the Hong Kong Knowledge Management Society. A recipient of many Knowledge Management and E-Learning international awards including the Knowledge Management Award for Excellence in 2021 and the QS Wharton Reimagine Education Gold Award (Asia) in 2015, Professor Tsui was twice listed as an exemplary/outstanding academic in PolyU Annual Reports in the last 8 years.